22. APRIL 2021 – 2. online edition

Outdoor and Travel Media in Germany / Austria / Switzerland

SCANDINAVIAN MEDIA DAY (SMD) has during the past years become the Meeting Place for Scandinavian 

Outdoor Brands & Destinations, meeting up with more than 50 Outdoor & Travel Journalists, Bloggers  

and Influencers. Media from all German Speaking Area are meeting in a relaxed community atmosphere. 

SCANDINAVIAN MEDIA DAY includes a Press Conference, Individual Meetings, Break Out Sessions and 

the Afterwork Get Together with special guests.


PARTICIPATE with your Brand or Destination:

  • Present your news in the official Press Conference.
  • Invite to your own Meeting Session for your presentation and face-to-face meeting with the media.
  • Choose your own Individual Interviews with journalists and bloggers.
  • Publish your Product Videos and Virtual FAM Trips in the SMD Media Room. 


  • Prepare you 3 minute Elevator Pitch for the Press Conference at 9:00am on Thursday, 25th of March.
  • Have your 20-minute Presentation (ppt/video) ready.
  • Define your Communication Goals and Objectives with SMD 


  • Logo and contact information will be published on the website and in social media.
  • Introduction in MANDEL Newsletter to over 400 outdoor & travel media.
  • Link to your website, contact details and press material.


    Please send us an email with your interest in participating as Exhibitor.

    We will discuss the best way to present you and how to reach your objectives.



    Contact: Scandinavian Outdoor Brands
    Caro Felder +43 664 8515822

    SCANDINAVIAN MEDIA DAY is a project of Skandinavien Institut, Potsdam and in cooperation with